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Discussion Starter · #1 ·
German car giant Audi has until mid-April to decide if it wants to buy Ducati as part of a exclusivity deal according to insiders.
MCN sister title CAR magazine has revealed Audi (which is part of the massive Volkswagen Group) is likely to make the decision quite quickly and its thought the firm will pay just over £700million for the iconic Italian brand but that will also include taking on all of the Ducati debt.
Here is the full the inside story from CAR magazine journalist Georg Kacher.
Why is Audi buying Ducati?
It's all part of Project Eagle, another brainchild of Volkswagen group boss Ferdinand Piech.
He has been eyeing up the opportunity of buying a prestigious motorcycle brand for some time, and considered reviving Horex, a German motorcycle firm which made bikes from 1936 to 1956 but it was felt Horex didn’t have enough brand recognition, so when Bologna-based Ducati came up for sale the VW Group paid close attention.
Especially since Mercedes-Benz recently entered into a cross-promotional deal with Ducati.
Ducati, which makes around 40,000 motorcycles a year, is on the market since its debt burden is reportedly
Who else might buy Ducati?
India's Mahindra, Daimler and Volkswagen are said to be among the leading suitors, but CAR can reveal that Audi has struck an exclusivity deal giving it first dibs on Ducati.
A small team of advisors has been formed in Ingolstadt under the Project Eagle name and they're currently doing due diligence on the Ducati deal. According to our insiders, there is no way Audi will pay telephone numbers for Ducati.
Instead, the Germans will probably put no more than €50m to €100m on the table - but absorb the new partner's substantial liabilities.
Ducati chairman Andrea Bonomi has in the past pointed out that he views 'Ducati as the two-wheel equivalent of Audi', a perception Ferdinand Piech would likely agree with.
In 2008, Piech said it was a mistake not to have bought Ducati when the company was on the brink of bankruptcy before. Four years later, Volkswagen is now closer than ever to making the chairman's vision complete.
 

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would probably mean they wouldnt break, being German after the (possible) sale.
 

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Discussion Starter · #3 ·
Gweglez said:
would probably mean they wouldnt break, being German after the (possible) sale.
We maybe see Audi rs6 bike lol

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i think an audi bike would be cool, led side light strips :p
 

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Discussion Starter · #5 ·
Gweglez said:
i think an audi bike would be cool, led side light strips :p
Yea that would be sick

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Imagine Audi creating a bike to correlate the audi R8

oooooo that would be soo slick, and... and.... Mmmm words cannot describe!!!
 

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Discussion Starter · #8 ·
Audi agree to buy Ducati

Volkswagen Audi has agreed to buy Ducati for about 860 million euros (£705m), two insiders have told the Reuters news agency.
The total includes Ducati's debt, say Reuters, though it's unclear how much that is.
Last week Ducati insiders told MCN an announcement on the deal will be made tomorrow (Wednesday), and that the purchase will be presented as being a 75th birthday present to VW chairman Ferdinand Piech.
Reuters also report that analysts at Credit Suisse questioned the industrial benefit of the Ducati purchase, saying it was an unnecessary sideshow to VW's main challenges. "The Ducati acquisition is driven by VW's passion for nameplates rather than industrial or financial logic," said Credit Suisse's Arndt Ellinghorst.
WE can look out for the r8 800cc and rs6 600cc and rs4 400cc wtf madness
 

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I expect they will run it the same way as they have run Lamborghini, you wouldn't know it's changed hands. There is no point in paying massive money to acquire a company with a very defined and well known brand and image, just to change it to make it the same as the parent company.
 

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They'll probably still stick really naff daytime running lights on them and insist that they're only sold to complete and utter knobs!
 

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hehe, maybe you don't get many out in the sticks, but round here I can assure you that Audi drivers are the new BMW drivers. Tailgating while talking on mobiles is common.
 

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lol, yes, I know you have a BMW. I didn't say ALL BMW drivers were like that, but they get a reputation for a reason. Wouldn't stop me having one (sort of had one, had a new Mini Cooper for a few years and will probably have another at some point). Anyway, seems like they've moved on to Audi's. Shame really, quite like some of them.
 

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Shiny :)
 
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